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LTC Statistics: 50 Must know Statistics About Long-Term Care

7/31/2014

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A review of the data--plus weighing the intangibles--can help your client(s) arrive at the right decision.

"Perhaps you've bitten the bullet and purchased long-term care insurance, or decided to pay out of pocket for long-term care. Or, if you're like many people, what to do about long-term care is just a nervous thought that flits through your head from time to time--triggered when you hear about a relative being diagnosed with Alzheimer's disease or a friend shouldering the care of an elderly parent.

There's no right answer for everyone. But as you determine your long-term care strategy, it's best to do so fully armed with the facts: the likelihood that you'll need long-term care and what it might cost, the costs and benefits of long-term care insurance, and exactly what the government covers for you (and, mostly, what it does not).

Armed with some data about long-term care costs and insurance, you can weigh these facts against the many intangibles related to long-term care: the burden that caregiving could place on your loved ones, the opportunity cost of paying for long-term care insurance that you might never need, and the peace of mind that can accompany having the insurance." read more and get the cold hard facts about why you need to be promoting Long-Term Care protection to your clients!

"Everybody needs 75K Campaign" starts now! Contact us today for more information!

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Marketing 101: Are you looking to improve your Brand?

7/31/2014

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Are you a Health Insurance Agent or an Employee Benefits Specialist? Are you an Investment Advisor or Retirement Specialist? All these descriptions sound good but have totally different meanings to the consumer. Sometimes Agents (Advisors) say they are one thing, but are their actions telling a different story? Then, they do something that makes me furious, they "lock down" their client (or groups) just because they don't have the time or want to take the time to learn how to be of better service to their clients!

Well, I ask "Are you there for the client during their working (accumulation) years or do want to keep them for life?" If you say "for life", then you may want to look at the message you are sending by the way you pursue the client and position yourself as an Advisor. When client's see you as a one-dimensional then you'll always have a tendency to be defending your business rather than being on the offensive bringing more ideas and products to fit your clients needs.

My point is that once you have the relationship for one product don't pigeon-hole yourself into a corner where you cannot do things other than sell them Investments, Heath Insurance or even Long-Term Care Insurance. You have to look for other ways to offer products that become "anchors" that build lasting relationships. If you cannot be everything to your clients, then you need to become the "go to" guy/gal that leads them to the right solutions!

You can change your branding or be branded for life. Check out this article about how to "package" solutions. Know your "target" market but at the same time don't limit yourself to what you think your "focus" should be or because you don't have the time to really uncover the needs. Times are changing and you must change too!
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Disability: Target CPA's and Attorneys

7/10/2014

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Build a pipeline for Individual Disability Insurance (IDI) sales by working with CPAs and attorneys. You'll see double the benefits:

1) They are well-suited for IDI solutions.

2) They offer opportunities for client referrals.

Go to these sites to get resources you need:
  • principal.com/accountants
  • principal.com/attorneys
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